We all like to think we’re immune to it, but advertising and market research says we’re not. In the Hidden Brain radio podcast, We’re More alike than Different, Thanks to Peer Pressure’s Relentless Influence, I was reminded of how clueless we are to our own susceptibilities. We’re all familiar with famous athletes being paid to wear certain brands. The basketball player LeBron James made $54 … Continue reading Adult Peer Pressure
Tricia, an old friend of mine, said something that started me thinking. Her parents had been married for 40 years when her mother died. When her father fell in love again and remarried a couple of years later, Tricia was happy for him, but felt uneasy. “I’ve always believed in heaven,” she said. “It meant that my father and mother would be united there for … Continue reading Who is the Real You?